![]() Much like a display ad, billboard, or certain TV commercials can do. Preheader: Come to BigStore before it’s too lateĮven for subscribers who don’t open that particular email, BigStore has reminded anyone who sees the email in their inbox that BigStore exists, and that they’re a great choice for Christmas shopping.You can put the question in the subject, and then add intrigue in the email preview text. That’s not a curiosity-producing question. A bad question would be something like, “ Want to hear about our sale?” Uh. So, it makes us curious.īut any good question does the same thing – it must be a question that the subscriber just cannot leave unanswered. ‘Breaking the internet’ violates expectations for what should happen in normal life. The example above about breaking the internet uses number three. Start a sequence or story, but don’t finish it.Imply they used to know something they’ve since forgotten.Imply you have information the reader doesn’t have.There are at least five ways to use curiosity in any type of sales copy. Credit for this subject goes to Kim Phillips. Why are they breaking the internet? And the preheader punchline just adds to the intrigue. Subject: Y’all, we are breaking the internetĪgain, this is basically a version of curiosity.If you’re a trusted source for your subscribers (which you should be), humor can flow out of that quite naturally. ![]() This is what humor does best.Īnother way to look at humor is to let it flow from your personality. ![]() So instead of stating a problem and using the preheader to agitate it, you’re lowering barriers and resistance. You might use this when you don’t want to spell out exactly what’s in the email, but want to use curiosity in a more creative and fun way. ![]() The preheader can act as sort of a punchline to whatever appears in the subject line. Humor can be tough in marketing, but when it works, it works well. If your company is collecting past purchase information and knows some interests and preferences for your customers, you can use personalization like this to speak more directly to their needs. That means Dave will need some sunscreen. This customer, “Dave,” bought something related to boating in the recent past, so the company can assume that Dave likes to go out boating in the warm weather. This personalization is based on past purchase behavior and incorporates the subscriber’s first name. ![]() Subject: Need some sunscreen for your boating trip?. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |